Rating Courses | Business, Ecommerce & Affiliate Marketing Course Reviews

eCom Elites Review: Is it the best ecom course in 2020?


Summary : 

eCom Elites is the best-priced ecom course that teaches beginners how to make money and build a full-time income from ecommerce/dropshipping. 



eCom Elites Review







Establishing a successful ecommerce business means providing value to your customers and staying in touch with them. However, there’s more to growing an ecommerce business.


In this Ecom Elites review, I will discuss the following topics to help you decide whether it’s the best ecom course.

At the end of this review, you’ll learn how to utilize the variety of strategies from the Ecom Elites course to establish your ecommerce or dropshipping business and start from there.

What is eCom Elites?

eCom Elites is an online ecom course created by Franklin Hatchett that teaches you how to grow your ecommerce business.


It was created to help dropshippers and ecommerce sellers get all free resources they need to create a thriving online business.

From social media to SEO, to email marketing, to using Shopify down to sourcing your products, eCom Elites covers a wide range of topics on ecommerce and dropshipping. Here, Franklin shared real strategies on how you can make money from your ecommerce store.

New update for eCom Elites version 2.0 in the Ultimate pack is extra content on ad copy, custom conversions, and finding effective niches through Flippa sites.

Who is Franklin Hatchett?


Franklin Hatchett is the creator of eCom Elites dropshipping course.

He is a digital entrepreneur with a background in ecommerce and dropshipping. He owns multiple affiliate marketing businesses and has a Youtube channel with over 300,00 subscribers where he shares free information and updates on his affiliate courses.

Franklin understands that it can be confusing and quite difficult to get started in ecommerce and dropshipping. That is why he created eCom Elites to share the knowledge that he has gained over the years so that hardworking people can build their own successful ecom stores. He offers tips and advice on how to find the right niche, build up an audience and start from there.

How much is eCom Elites?

eCom Elites comes at two pricing packages: Standard and Ultimate.


The Standard package costs $197 which includes access to the eCom Elites course, as well as weekly Q&A sessions, a private “inner circle” access, and Chatbot academy. The price is only a one-time charge and comes with a 30-day money-back guarantee.

The Ultimate package costs $297 which includes complete access to all features found in the Standard package plus the Sales Funnel Academy, Google Shopping Academy, top-selling product books, top-selling niches book, and premade sale funnels.

What's Inside the eCom Elites Course

The course is divided into 9 modules with over 100 videos. Each module provides various insights on ecommerce and dropshipping.


In this eCom Elites course, Franklin covered the following topics.

  • Setting Up Shopify
  • Sourcing Products
  • Facebook Ads
  • Instagram Traffic
  • Email Marketing
  • Chat Bots
  • Building Sales Funnels
  • Google Ads
  • Organic SEO
  • Bonus Content and Top Secret Videos

The video is hosted on Vimeo to ensure people are getting the best video quality. The bonus section includes reports, lists and other information that will help people to build a successful ecommerce store.


More than the training videos inside the course, Franklin also provides weekly videos with Q&A sessions and a private Facebook group where members can discuss the course and share tips and feedback. Only those who are members of the group can access the ongoing updates of Franklin’s new course and products which makes it a valuable resource.

Module 1 - Setting up Store


This module teaches you how to get your store off the ground and establish it. It comes with 17 videos, and the estimated time to complete the content in the module is 3 hours.

Here, Franklin shares the most important aspects of setting up your ecommerce store such as an abandoned cart setup, upsells, coupons, and tax. He also included how to configure an eCom Turbo theme which he uses. You are not obliged to use the same theme, but you will enjoy it and you’ll get amazing results if you’ll give it a try.

Most of the information discussed in this module is self-explanatory, but it’s a great way to help you get started in ecommerce.

Module 2 - Sourcing Products


Finding the right niche or product can be one of the most difficult parts of dropshipping. Even people who know what niche they wanted may still not be sure which products would be profitable.

Franklin’s training shows you how to reach out to suppliers and find the right products. The module has 20 videos and the estimated time to complete the content in this module is 4 hours. It covers most of what you should learn about dropshipping.

In this module, Franklin discussed product sales volume, product research, and how to best price your products. He also shared some “secret” ideas and products you can use that will allow you to make money.

Module 3 - Facebook Ads


Selling your product isn’t easy, even if you already have picked one.

Facebook advertising is an essential platform for dropshippers. And it’s a good platform to attract customers and reach a big audience.

One interesting stat to know: 74% of Facebook users are high earners who make $75,000 or more per year. That number is second only to YouTube, which has high earners as 83% of its audience.

In this module, Franklin goes over the topics on Facebook ads and how you can use it to sell your products. The module has 31 videos and can be completed in 6 hours where you will learn everything that you need to know about Facebook ads.

The topics included in this module are Facebook pixels, scaling with LLAs, etc. This is the biggest section in the course, and you’re going to learn a lot here.

Franklin teaches you from newbie to becoming pro with Facebook ads. For complete beginners, you may need to review it a couple of times to make sure you get it right.

Module 4 - Instagram Traffic


Instagram is another perfect platform that many dropshippers can use. Unlike Facebook ads, this module has short content. It only focuses on how to do influencer marketing and create ads.

Finding the right influencer can help you make money. And it can help you reach out to more audiences easily.

Did you know? 19% of marketers will spend $1000 – $10000 per year on influencer marketing in 2020, while 18% are spending between $100,000-$500,000 per year. 7% of companies invest over a million dollars in influencer marketing in 2020.

If you are unfamiliar with Influencer marketing and ads, this course is a good starting point to utilize Instagram as a platform for your ecommerce and dropshipping.

Module 5 - Email Marketing


Not to be ignored, email marketing is critical for the success of an ecommerce store. And it’s a great way to boost conversions.

Hubspot statistics show that 93% of B2B marketers use email to distribute content.

This module covers a range of topics on how to use your customers’ email to generate more sales. It comes with 12 videos in total, and the estimated time to complete the module is 2 hours.

Franklin explains how email marketing is vital to keeping customers and increasing revenue. It covers topics on how to use Mailchimp, set up your first campaign, and how to collect emails.

Most of the information is perfect for beginners in ecommerce and dropshipping, but it lacks any advanced strategies that are present in email marketing.

Module 6 - Chatbots


Chatbots are now considered an important aspect of having an ecommerce store.

Statistics shows more than 67% of consumers worldwide used chatbots for customer support in the past year and around 85% of all customer interactions are handled by chatbots in 2020. 

This module covers everything you need to know about Chatbot, and how you can use it to improve your sales. It has 10 videos and the estimated time to complete it is 3 hours.

Like the email marketing module, this module is mostly technical tutorials. It mainly covers topics like how to set up Chatbots, create a Call to Action (CTA), set up the menu, and various chat flows.

Module 7 - Sales Funnels


According to Salesforce, a full 68% of companies have not identified or attempted to measure a sales funnel, and the same survey showed that a whopping 79% of marketing leads are never converted into sales.

Understanding sales funnels is important because it’s a useful model for visualizing the customer journey from initial awareness all the way through conversion. It provides useful framework to analyze your business and identify areas for improvement.

Using effective and high-converting sales funnels can help you boost your sales. Without it, it’s nearly impossible to convert leads into sales. Here, you will learn how to use sales funnels for ecommerce.

This module has 15 short videos and the estimated time to complete it is 2 hours. Franklin shares how he uses Clickfunnels, a third-party Shopify app just like Chatbot.

Module 8 - Google Ads


Google ads work differently from Facebook ads. You can use both, but depending on your product and niche, Google ads may be a more practical option.

Statistics show that one-third of people (33%) click on a paid search ad because it directly answers their search query. And 50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link.

 We’re not saying here that Google ads or paid traffic work better than free traffic but using both or either of the two can give you good results.

In this module, Franklin teaches you how to do Google ads and set them up to get good results. It has 17 videos in total and is about 3 hours long.

Here, you will learn different aspects of Google ads such as Adwords, Google Shopping, retargeting campaigns, and keyword research.

Module 9 - Organic SEO


Dropshipping and ecommerce shops mainly rely on paid traffic ads. However, there are also options like organic SEO where you can get some free traffic.

Did you know? 67% of all clicks go to the first five organic results. Once people type their search query into Google, they’ll see a list of URLs that best-suit their query.

SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for products and services online.

Optimizing your ecommerce store for SEO is going to be even more important in 2020 as the organic search continues to rise above other search traffic. That’s why SEO is a serious consideration when establishing a brand or building a successful ecommerce store.

This module covers topics on search engine optimization (SEO), a topic that is quite technical and complex especially for beginners. It comes with 8 videos that can be completed in an hour.

Here, you will learn the SEO basics and why you should consider organic SEO as an alternative option for paid traffic ads. It may take time and it is always not easy, but with steady SEO work, you will have a good chance of getting a solid source of traffic.

Module 10 - Top Secret Videos

Here are some of the “top secret” topics you can learn from the course.

  • Coupon sales strategies
  • Warranty upsell strategies
  • Review site sales strategies
  • Build massive FB pages

Here, Franklin shared some tips and resources on how to improve your ecommerce store.

Who is eCom Elites For?

eCom Elites is for everyone who wants to get started in ecommerce and dropshipping. You will need a budget on top of the course to get started. However, the course is far less expensive (Even for the Ultimate version) compared to other ecom courses out there.

This course uses Shopify platform and other various marketing and ecommerce platforms. You will need to commit some time to do product research, growing your social media profiles, doing SEO and customer service.

Ecom Elites Standard is useful for beginners and startups who want to get the best foundation in ecommerce and dropshipping. It’s perfect for those who are unsure of where to start and still trying to figure out how to launch their idea.

It’s essential that you pick the right niche and use the right platforms in marketing your products so that you don’t waste money or time on people who won’t purchase your products. And Franklin’s eCom Elites can help you make smart decisions.

Once you’re ready and you have established your ecommerce store, you can upgrade it to the Ultimate version.

The ecom Elites Ultimate is for intermediate dropshippers who may have a niche or idea in mind and just need some help to grow and expand.

The extra content is worth the extra money, which provides valuable information for those who are running an ecommerce and dropshipping store.

Of course, eCom Elites is not going to make the money for you. And it is not a one-night success, but you will learn some of the tools that you need to build a successful store for yourself.

If you are someone who is motivated, patient and willing to put effort into building a successful store, then eCom Elites can help you get there. If that sounds like you, then we highly recommend you try eCom Elites to build a strong foundation of your ecommerce or dropshipping business.

Pros and Cons of eCom Elites

There are several things that I like about Franklin Hatchett’s eCom Elites course such as the variety of content.

What I like about eCom Elites

Here are pros of the ecom Elites course:

  • Easily understandable which is perfect for beginners
  • Best price compared to other courses
  • Extensive Shopify training
  • Covers a variety of topics on ecommerce and dropshipping
  • 30 days money-back guarantee
  • Private Facebook Group and ongoing updates

What I like about the eCom Elites is that it teaches all sources of traffic, both paid and free traffic including Facebook, Instagram, Google, SEO, email marketing and more.

eCom Elites is already the best-priced ecommerce course. And it gets even better with the 30-day money-back guarantee.

Lastly, the eCom Elites Facebook group and even his Youtube channel are interactive and you’ll get answers to your questions related to the course. I find it useful for gaining extra insight into any issues or concerns related to ecommerce and affiliate marketing.

Franklin has a good social presence and he clearly spends a lot of time and effort giving the best information to everyone.

What I don’t like about eCom Elites

Here’s some of the cons I can think about the eCom Elites course:

  • Some modules (SEO and Instagram) are very short
  • You will have to pay extra if you want his eCom Turbo theme
    Franklin can discuss more on these modules and share some case studies and real-life examples. However, with its extensive Shopify training, it’s enough to help you build your ecommerce store which is exactly what you need to learn from this course.

Regarding the eCom Turbo theme, you also have the option to purchase it or not. But to be honest, it provides tremendous value for getting good results.

eCom Elites FAQs

No. Ecom Elites is a legit course. This is not just an overhyped course. And even with the 30-day money-back guarantee, I haven’t found anyone online that had trouble with the course or complained about it. It features comprehensive info on ecommerce and clearly, a lot of thought has been put into it.

The Ultimate pack of Franklin’s eCom Elites course include the following extras:

    • Access to the step by step Sales Funnel Academy
    • Access to the Google Shopping Ads Academy
    • 7 Figure Funnel Template
    • Free Book about Franklin’s Top Selling 6 Figure Products
    • And Free Book about Franklin’s Top Selling Niches Of All Time

There is no discount code for the eCom Elites course. The ecom Elites Standard is offered at $197 and can be upgraded into Ultimate for $297. There are other sites claiming they offer discounts or coupon but it’s definitely not true. There’s no such thing as eCom Elites Free as well.

Yes, it is. The course has actually been designed with a newbie in mind. It takes you through the simple process of opening a Shopify store from the beginning to the end. It contains everything you need to know about ecommerce.

You can always ask or share your questions on the eCom Elites private Facebook group where Franklin answers all the questions. Or message me any time. I’ll try to respond as quickly as possible.

Final thoughts on eCom Elites

Taking a course and getting results are two different things actually. The first thing I suggest is if you’re a beginner, you take the whole course. It’s going to take some time because there’s so much material and work but understand what he teaches and apply it.

See what works and what doesn’t. If you need help, you can run in the Facebook group where Franklin answers questions.

Overall, the eCom Elites course is a comprehensive ecom course and a great starting point for any dropshippers and ecommerce learners.

Most of the topics are walkthrough tutorials on various platforms like social media ads, Shopify, SEO, but anyone can get tons of information from this course. Plus, Franklin charges very little in comparison to other ecom courses out there, perfect for beginners or startups.

It only costs $197 but it provides immense value over other ecom and dropshipping courses out there. It teaches valuable information on ecommerce at the best price.

The regular updates also ensure that all the students are up to date and keeping up with current dropshipping strategies so you’ll never miss out on anything.

Is it the best ecom course in 2020? Yes. eCom Elites is definitely worth the money and I would recommend it.

Have you tried using the eCom Elites course? How was your experience? Feel free to share your thoughts in the comments below!

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